A brand new, Berlin based, indie music label launched this past September led by ex BMG senior execs Dominique Casimir, Maximilian Kolb and Justus Haerder called umn (pronounced ˈhjuːmən).
Singer-songwriter Max Giesinger was named as the debut singing to umn and launched his single called Menschen back on September 13th. Giesinger, who has generated more than 600 million steam ahead of the new release, is described in an official press release as, “one of the most successful German artists of the past decade, releasing four albums and playing over 800 concerts since 2014″
“As umn Entertainment makes its entry into the music world, we couldn’t be more proud than starting our journey by joining forces with Max Giesinger and his team around Lars and Flo” the trio said in an official statement. “It is a partnership rooted in empathy, creativity and a shared vision for the next iteration of our industry.” Further signings will be announced shortly.”
“umn is a breath of fresh air and I’m delighted to be working with them” Giesinger added. “Menschen is the beginning of a new cycle in my career and I need a label capable of doing it justice. umn is a breath of fresh air and I’m delighted to be working with them.”
“Given Max’s success, we wanted to decide carefully and thoughtfully for our next partner. umn is clearly something different” the singer’s management Florian Gahm and Lars Brand said. “Less than a month since we signed the deal, we can see the traction they are achieving.”
