Paris-headquartered independent music distributor IDOL has officially entered into a strategic partnership with Berlin-based indie label City Slang, according to an official announcement back on September 5th.
Per the partnership, IDOL will provide digital distribution, marketing, as well as audience development services to City Slang and their roster of global artists. IDOL will oversee all aspects of digital distribution, marketing, and fan engagement for City Slang’s frontline and catalog releases around the world.
Those artists include Caribou, Gold Panda, Boy Harsher, Waleed, Coma, Sinkane, Junior Boys, Roosevelt, Hauschka, Grandbrothers, José Gonzaléz, Son Lux, KAINA, McKinley Dixon, Anna B Savage, Noga Erez, Zouj, Sen Morimoto, Lambchop, Los Bitchos, King Hannah, Pom Pom Squad, Sprints, Nada Surf, and Calexico.
“IDOL is delighted to partner with City Slang, a label that has not only built such a critically acclaimed roster over the years, but has continued to evolve and innovate, and is now one of the global standard-bearers of indie pop,” Pascal Bittard, Founder and President of IDOL said in a statement. “We look forward to working closely together to apply our expertise, services and tools to building the careers of its many exceptional artists.”
“IDOL’s audience development and marketing prowess is truly impressive, making this partnership the logical next step for City Slang. We look forward to working together to optimize our international campaigns and deliver the best results for our artists” City Slang founder Christof Ellinghaus said.
IDOL’s roster of clients includes Erased Tapes, Fire Records, Glitterbeat, Gondwana, Kitsuné, Local Action, Soundway, SRD, Ubisoft, and Bandai Namco among others they have worked with since their launch back in 2016.
