German performing rights collection society and licensing body GEMA has introduced a new licensing model for AI providers that they hope will help address the unauthorized usage of copyrighted music within areas of AI training and AI generated songs creation.
“As GEMA, we have always made it clear that we are prepared to negotiate fair terms of use and remuneration models with the AI companies. At the same time, however, we have reached a point where we have to achieve concrete results for our members. This has an impact on the entire industry” GEMA’s Christina von Gemmingen-Hornberg said via an official announcement.
GEMA presented its licensing model at the Reeperbahn Festival 2024 back in September of this year and reps participated in a panel discussion called ‘AI Meets Copyright’ which included Diana Zettl and Christina von Gemmingen-Hornberg from GEMA, singer-songwriter Alexa Feser, and Hanna Lukashevich from the Fraunhofer Institute for Digital Media Technology and discussed AI’s impact on creative work as well as the vast possibilities.
“I am convinced that the human element in music will survive. But we must not leave the responsibility to the big technology companies” songwriter and singer Alexa Feser commented. “We must be involved in value creation. It’s good that GEMA is taking up the issue and standing up for our rights. We have to be quick, be cause technological development is always ahead of politics.”
