ByteDance’s short form content platform TikTok says that they have a lot to do with the success of a number of Top 100 singles from Germany, stating that one in four of the Top 100 singles in Germany in 2023 were first viral hits on the TikTok platform.
According to their ‘TikTok Marketing Science Global TikTok as a Discovery Engine Study 2023′, the platforms says that “the tracks were usually listed on the TikTok Hot 50 chart an average of 12 days before they entered Germany’s singles chart”.
TikTok goes on to report that they researched the Top 10o German music singles charts from last year and compared them alongside of their TikTok Hot 50 chart results, claiming that “it turned out that a total of 27 of the 100 most successful songs – and therefore more than one in four titles – were first celebrated on TikTok in Germany before they ended up in the official German charts”.
Specifically TikTok points to the success of German artist Ayliva, saying that she “celebrated her first successes on TikTok” as she had a number of songs landing in their TikTok Hot 50 chart prior to landing on the German Top 100 list.
TikTok also references German artists such as Luciano, Ski Aggu, Nina Chuba, and Kontra K, and also global stars like Raye, Miley Cyrus, and Harry Styles, who Tiktok claims “followed suit and took the same path” by charting in the TikTok Hot 50 prior to breaking into German charts.
“TikTok has disrupted the way hits are created and in doing so, in a sense, started a democratization of the music industry” harlotte Stahl, Head of Music partnerships, EMEA, at TikTok, said, according to Music Business Worldwide.
“The community decides which artists become and remain successful. We are, of course, particularly pleased that we can also offer newcomers a stage and, in the best case scenario, help them achieve their breakthrough.”
